A2, Tier 1 Wedge

Persona Lab Pilot

A 5-persona AI panel pretest. Surface objections, language, and concept clarity before larger research spend.

$2,500 fixed, 1-2 weeks, includes findings note

Who this is for

Brand strategists, product teams, and brand owners who want directional consumer signal fast: which concepts land, what objections show up, what language the target audience uses. Use the pilot to sharpen the question script for a larger study, or to pretest before paying for a full quant panel.

What you get

One hand-crafted seed persona

Built from your audience brief plus public voice data (Amazon reviews, etc., licensed and source-tracked). Real voice, not generic personas.

Four generated panel members

Varied along age, region, life stage, and category tendency. Hand-reviewed for distinctness. No clones.

Co-written question script

5-15 questions, designed for the specific decision you're informing. Objection mapping, concept clarity, language, or feature priority.

Pilot run + evidence pack

Each persona answers independently with guardrails against fact invention. Per-question transcript excerpts indexed for citation.

1-page findings note + calibration

Themed findings, each with a claim level and supporting transcript references. Explicit calibration on what the panel can and cannot claim.

What this is not. AI-assisted panels surface directional patterns and language. They are not a substitute for observed purchase behavior, statistically representative human research, or pricing validation. Every finding ships with the claim level explicit, plus a recommended validation path if you want to elevate the claim with real-human data.

What we'll need from you

Your audience brief (whatever you have, even if rough)
The decision you're informing (one paragraph)
Stimuli, if any: product mock, concept description, prototype, message
30-minute kickoff call
One round of script review before the pilot runs

Timeline

Day 1-3: Audience brief locked, seed persona built, source dossier compiled
Day 4-5: Panel expansion (4 more personas), hand-review
Day 6-7: Question script co-written, kickoff call
Day 8-9: Pilot run, transcripts captured
Day 10-12: Evidence pack and findings note delivered

What happens after

Most pilots become the script-refinement stage for a larger qual or quant panel. The 30-persona Qual Panel (B2, $9,000) and 100-200-persona Quant Panel (B3, $18,000) reuse the pilot's audience work, so you don't pay for that again. Or, the pilot stands alone, you walk away with a sharper read on your audience.

Have an audience brief?

A 30-minute discovery call confirms fit before the SOW.

Start a conversation